Email Marketing is the most powerful marketing tool! When it comes to Social Media vs. Email Marketing - the clear winner is your Email list. An Email list is yours, people sign up to you and your brand and therefore the personal connection is higher. This leads to a higher ROI from email marketing than from social media. You get lost on social media with your posts showing up less and less due to algorithms but with Email marketing you have higher visibility in someone’s inbox. Find out what my favourite Email Marketing Platform is!
Read MoreThroughout my life I’ve been called many things: “woman of colour” “Indo-Canadian” “immigrant” “visible minority” “Canadian born” “Canadian”. Despite the fact that I was born and raised in Canada, there have been many attempts to box me into one or two of these categories.
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